An Italian Case Study of Successful succession

Cantine del Notaio,
a mix of innovation and tradition
In 1998, the agronomist Gerardo Giuratrabocchetti founded “Cantine del Notaio, a company in Rionero in Vulture (Basilicata, Southern Italy) that produces good-tasting wines.

Gerardo is a second‐generation entrepreneur, as his grandfather (with the same name) was the owner of a vineyard.

Gerardo was a professor and researcher at University of Basilicata and one day, when he was almost in his fortieth years, he was walking through the rows of his grandfather's vineyard and he understood that was the place of his future.   

Gerardo decided to take over the historic family business, supported by family members and professionals in the sector, especially by his wife Marcella Libutti and Professor Luigi Moio (University of Naples), with whom he had developed a project to enhance the Aglianico del Vulture vine and its territory.

The headquarters of the winery is in an old renovated building in which there are prestigious and ancient caves dating back to the seventeenth century, used as cellars for aging wine.

The naming "Cantine del Notaio" is a tribute to Gerardo's father who was a well-known notary.

For almost twenty years, the company has been producing quality wines obtaining many prizes and, in addition to wine, the company also produces extra virgin olive oil and grappa (a wine distillate).

The company has established itself as one of the main leader on national and international markets thanks to its working philosophy, which is based on innovation and at the same time on tradition. And it’s not a coincidence that innovation and tradition are elements that have always characterized the life of Gerardo.

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